TikTok stars are dancing their way to the bank. Some are making more than America’s top chief executives. Charli D’Amelio, who started posting videos of herself dancing on TikTok in 2019, brought in .5 million last year, according to Forbes, which recently ranked the highest-earning TikTok stars of 2021. With 133 million followers on TikTok, she makes her money from a clothing line and promoting products in TikTok videos and other ads. By comparison, median pay for chief executives of S&P 500 companies was .4 million in 2020, according to a Wall Street Journal analysis of data from MyLogIQ. CEO compensation figures include stock and option awards, which typically make up most of executive pay, as well as annual salary and bonus, perks and some kinds of retirement-benefit
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TikTok stars are dancing their way to the bank. Some are making more than America’s top chief executives.
Charli D’Amelio, who started posting videos of herself dancing on TikTok in 2019, brought in $17.5 million last year, according to Forbes, which recently ranked the highest-earning TikTok stars of 2021. With 133 million followers on TikTok, she makes her money from a clothing line and promoting products in TikTok videos and other ads.
By comparison, median pay for chief executives of S&P 500 companies was $13.4 million in 2020, according to a Wall Street Journal analysis of data from MyLogIQ. CEO compensation figures include stock and option awards, which typically make up most of executive pay, as well as annual salary and bonus, perks and some kinds of retirement-benefit gains. Only some 2021 CEO compensation figures have been released so far.
Here is the full WSJ article, via the excellent Kevin Lewis.
The post TikTok returns appeared first on Marginal REVOLUTION.


Comments
- In reply to alaska3636. Sorry. For clarity Kylie had 300 ... by alaska3636
- So she is grossing about $0.13/follower compared to Kylie ... by alaska3636
- In reply to Machine Learner. The median CEO _of the 500 ... by Anonymous
- In reply to George Oh-well. How old was she? Unless she was ... by Mirabel
- In reply to dearieme. Most of her money and fanbase came from ... by George Oh-well
- Plus 10 more...