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California markets in everything

Summary:
A Taco Bell hotel with Taco Bell themed items and equipment: Just as guests began arriving at The Bell: A Taco Bell Hotel & Resort on Thursday, a viral tweet made the rounds connecting the fast food chain to conservative-leaning political contributions made by its corporate parent, YUM! Brands. Would that cast a cloud over the pop-up activation, which had been in the works for over a year? Would the flood of Instagram influencers, YouTube vloggers, and Taco Bell enthusiasts be less likely to gleefully share their Fire Sauce-smothered content? The answer, of course, was no. People really, really love Taco Bell. Every reservation for The Bell’s four-night run (9 per night) booked up in under two minutes. Here is the full story, via Shaffin. The post California markets in everything

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A Taco Bell hotel with Taco Bell themed items and equipment:

Just as guests began arriving at The Bell: A Taco Bell Hotel & Resort on Thursday, a viral tweet made the rounds connecting the fast food chain to conservative-leaning political contributions made by its corporate parent, YUM! Brands. Would that cast a cloud over the pop-up activation, which had been in the works for over a year? Would the flood of Instagram influencers, YouTube vloggers, and Taco Bell enthusiasts be less likely to gleefully share their Fire Sauce-smothered content? The answer, of course, was no.

People really, really love Taco Bell. Every reservation for The Bell’s four-night run ($169 per night) booked up in under two minutes.

Here is the full story, via Shaffin.

The post California markets in everything appeared first on Marginal REVOLUTION.

Tyler Cowen
Tyler Cowen is an American economist, academic, and writer. He occupies the Holbert C. Harris Chair of economics as a professor at George Mason University and is co-author, with Alex Tabarrok, of the popular economics blog Marginal Revolution. Cowen and Tabarrok have also ventured into online education by starting Marginal Revolution University. He currently writes the "Economic Scene" column for the New York Times, and he also writes for such publications as The New Republic, the Wall Street Journal, Forbes, Newsweek, and the Wilson Quarterly.

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