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*Exception Taken: How France Defied Hollywood’s New World Order*

Summary:
That is the new and excellent book by Jonathan Buchsbaum, offering the first comprehensive history of the debates over free trade and the “cultural exception,” as it has been called.  It is thorough, readable, and goes well beyond the other sources on this topic. To be sure, I disagree with Buchsbaum’s basic stance.  He views “advertising dollars” as something attached to Hollywood movies like glue, giving them an unassailable competitive advantage, rather than an endogenous response to what viewers might wish to watch.  The notion that French or other movie-makers could possibly thrive by innovating and exploring new quality dimensions seems too far from his thought.  And he writes sentences such as: “France sought quickly to regulate multiplex development,” yet without wincing. Perhaps his best sentence is the uncharacteristic: “Other commentators during the 1980s observed wryly that the only real European films were U.S. films, for only U.S. films succeeded in crossing borders in Europe.” He spends a fair amount of time criticizing me, usually a positive feature in a book.  Furthermore, he delivers very strongly on the basic history and narrative, and draws upon a wide variety of sources.  So this one is definitely recommended to anyone with an interest in these topics.

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That is the new and excellent book by Jonathan Buchsbaum, offering the first comprehensive history of the debates over free trade and the “cultural exception,” as it has been called.  It is thorough, readable, and goes well beyond the other sources on this topic.

To be sure, I disagree with Buchsbaum’s basic stance.  He views “advertising dollars” as something attached to Hollywood movies like glue, giving them an unassailable competitive advantage, rather than an endogenous response to what viewers might wish to watch.  The notion that French or other movie-makers could possibly thrive by innovating and exploring new quality dimensions seems too far from his thought.  And he writes sentences such as: “France sought quickly to regulate multiplex development,” yet without wincing.

Perhaps his best sentence is the uncharacteristic: “Other commentators during the 1980s observed wryly that the only real European films were U.S. films, for only U.S. films succeeded in crossing borders in Europe.”

He spends a fair amount of time criticizing me, usually a positive feature in a book.  Furthermore, he delivers very strongly on the basic history and narrative, and draws upon a wide variety of sources.  So this one is definitely recommended to anyone with an interest in these topics.

The post *Exception Taken: How France Defied Hollywood’s New World Order* appeared first on Marginal REVOLUTION.

Tyler Cowen
Tyler Cowen is an American economist, academic, and writer. He occupies the Holbert C. Harris Chair of economics as a professor at George Mason University and is co-author, with Alex Tabarrok, of the popular economics blog Marginal Revolution. Cowen and Tabarrok have also ventured into online education by starting Marginal Revolution University. He currently writes the "Economic Scene" column for the New York Times, and he also writes for such publications as The New Republic, the Wall Street Journal, Forbes, Newsweek, and the Wilson Quarterly.

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