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Giving with the Heart and the Head

Summary:
The world’s most effective charities do much more good, per dollar spent, than typical charities, but they often lack the emotional pull that motivates donors to give. Psychological research points to a possible solution. MELBOURNE/CAMBRIDGE – Worldwide, people donate hundreds of billions of dollars to charity. In the United States alone, charitable donations amounted to about 0 billion last year. As 2020 draws to a close, perhaps you or members of your family are considering giving to charity. But there are, literally, millions of charities. Which should you choose? Can Joe Biden’s America Be Trusted? Mark Makela/Getty Images

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The world’s most effective charities do much more good, per dollar spent, than typical charities, but they often lack the emotional pull that motivates donors to give. Psychological research points to a possible solution.

MELBOURNE/CAMBRIDGE – Worldwide, people donate hundreds of billions of dollars to charity. In the United States alone, charitable donations amounted to about $450 billion last year. As 2020 draws to a close, perhaps you or members of your family are considering giving to charity. But there are, literally, millions of charities. Which should you choose?

If you are like most people, you want to support charities that mean something to you – that speak to your heart. Perhaps it is a charity that helps children in your community, or a local homeless shelter where you have volunteered, or maybe a museum you’re passionate about, or a place of worship for which you want to show support. In the US, 94% of donations go to charities focusing on local or national issues.

Donating to a charity that pulls on your...

Peter Singer
Author: Ethics in the Real World, The Most Good You Can Do, Animal Liberation, The Life You Can Save

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