Usually, retailers want to sell as many units to a customer as possible. And we should want them to. But currently there is a social imperative against hoarding key supplies. Some retailers are willing to forgo additional profits to pursue this social goal. The Meny supermarket in Denmark set the price of a bottle of hand sanitizer at kr40 (.73) but two bottles at kr1000 (3) each. Hat tip: Carpe Diem blog
[email protected] (Michael Ward) considers the following as important: 12. More realistic and complex pricing
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