Friday , November 15 2019
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How does Google auction ads?

Summary:
[embedded content] Note the analogy to second price auctions--the highest rejected bid determines the price.  Because advertisers do not pay what they bid, they are willing to bid their values.

Topics:
[email protected] (Luke Froeb) considers the following as important:

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Note the analogy to second price auctions--the highest rejected bid determines the price.  Because advertisers do not pay what they bid, they are willing to bid their values.

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