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Why are prices going up?

Summary:
WSJ reports that prices are going up because costs are increasing and income is increasing, increasing comsumers' willingness to pay: Businesses including Coke and big U.S. airlines have said their higher prices aren’t denting demand.  “The economy is healthy,” Delta Air Lines Inc. Chief Executive Ed Bastian said in September. “To the extent oil prices were to continue to rise, we expect to be able to pass along the cost of that.”

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Why are prices going up?

WSJ reports that prices are going up because costs are increasing and income is increasing, increasing comsumers' willingness to pay:
Businesses including Coke and big U.S. airlines have said their higher prices aren’t denting demand
“The economy is healthy,” Delta Air Lines Inc. Chief Executive Ed Bastian said in September. “To the extent oil prices were to continue to rise, we expect to be able to pass along the cost of that.”

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