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Presented without comment -- a quote from a freshly unredacted lawsuit filing against Facebook (with our emphasis):Facebook’s Potential Reach is systematically inflated. For example, in August 2018, Facebook represented to its advertisers that it had a Potential Reach of 230 million adults (i.e. 18 years old or over). According to United States Census data, there are 250 million adults in the U.S., only 68% of which—or 170 million—use Facebook, according to Pew. For 18 to 34-year-olds,Facebook represents to advertisers a Potential Reach of 100 million people. But there are only 76 million 18 to 34-year-olds in the U.S. And Pew found that only 80% of them—or 61 million—use Facebook. After a report was published in the fall of 2017 report (“Report”) alleging that Facebook’s Potential Reach
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Presented without comment -- a quote from a freshly unredacted lawsuit filing against Facebook (with our emphasis):Facebook’s Potential Reach is systematically inflated. For example, in August 2018, Facebook represented to its advertisers that it had a Potential Reach of 230 million adults (i.e. 18 years old or over). According to United States Census data, there are 250 million adults in the U.S., only 68% of which—or 170 million—use Facebook, according to Pew. For 18 to 34-year-olds,Facebook represents to advertisers a Potential Reach of 100 million people. But there are only 76 million 18 to 34-year-olds in the U.S. And Pew found that only 80% of them—or 61 million—use Facebook. After a report was published in the fall of 2017 report (“Report”) alleging that Facebook’s Potential Reach
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Presented without comment -- a quote from a freshly unredacted lawsuit filing against Facebook...