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Someone should have a word with the government’s graphics team

Summary:
When you’ve got a global pandemic on your hands, it’s important, as a government, that you put out clear messaging. In fact, getting the messaging right could literally be a matter of life and death. As Health Secretary Matt Hancock put it back in May:How we communicate as a government, as ministers, has a direct impact on the amount of cases that we have and therefore the amount of people who die.With those grave words ringing in your head, do take a look at the latest bit of sloganeering from Her Majesty’s Government: We’re not sure why they didn’t social distance the words of the guidance in the same way that they socially distanced the letters in Dishy Rishi Sunak’s famous “WE STAND TOGETHER”. But truly, who, who, decided to right-justify the WASH HANDS bit and left-justify the

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When you’ve got a global pandemic on your hands, it’s important, as a government, that you put...

FT Alphaville
FT Alphaville is a free daily news and commentary service giving finance professionals the information they need, when they need it. In a world where market professionals are inundated with information there is a pressing need to edit and filter, and hopefully sow a few ideas along the way. That’s where the FT Alphaville team comes in.

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