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A glimpse into the responsible investor mindset

Summary:
Sustainable finance is an approach to investing that aims to achieve non-financial goals, like protecting the environment or eliminating social injustices, as well as providing a return.As with charity or government spending, proponents argue that the effects are widely dispersed, and so the long-term benefits accrue to everyone, rather than simply the individual making the investment.At the same time, the marketing of sustainable finance is now rife with the claim that it leads to higher financial returns than you'd get elsewhere, which sounds a lot less like charity. Here are some examples. A study published this year provides some evidence of the motivations driving people towards "responsible investments" (h/t to Patrick Jahnke), which explains why marketing is evolving in this

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FT Alphaville is a free daily news and commentary service giving finance professionals the information they need, when they need it. In a world where market professionals are inundated with information there is a pressing need to edit and filter, and hopefully sow a few ideas along the way. That’s where the FT Alphaville team comes in.

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