Wednesday , September 23 2020
Home / FT Alphaville / Today, in fintech marketing

Today, in fintech marketing

Mundane fintech company: “we really need to get across just how radical and disruptive our product is. We’re just not getting the kind of traction we deserve.”Advertising company: “got u fam” Fierce. Fearless.  Freedom.  While you might expect such aggressive advertising copy from a streetwear brand like Nike, Supreme or Adidas, these images are actually from a new ad campaign for Curve, a card that acts like wallet but is not a wallet, but is also kept in your wallet.The credit/debit card amalgamator has had its fair share of headlines in the past. In recent times, we looked at its rather fuzzy crowdfunding campaign, while it has had a long running spat with American Express that came to a head in February this year. (Full FT story here.)Which is why it was of

FT Alphaville considers the following as important:

This could be interesting, too:

Menzie Chinn writes 13 Nobel Laureates in Economics on the Choice of President

Menzie Chinn writes President Trump’s Statement on the Occasion of Covid-19 Fatalities Exceeding 200,000

ocanuto writes Dependency and disconnect of U.S. financial markets

Menzie Chinn writes Implications of a “No Recovery Package” Outcome

Mundane fintech company: “we really need to get across just how radical and disruptive our...

FT Alphaville
FT Alphaville is a free daily news and commentary service giving finance professionals the information they need, when they need it. In a world where market professionals are inundated with information there is a pressing need to edit and filter, and hopefully sow a few ideas along the way. That’s where the FT Alphaville team comes in.

Leave a Reply

Your email address will not be published. Required fields are marked *