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When fast fashion jumps on the eco-wagon

H&M says it wants to help make the fashion industry more “sustainable”. In a FT piece published on Wednesday, the Swedish fashion giant’s chief executive, Karl-Johan Persson, talked about some of the investments the company had made in pursuit of this “sustainability”. For example, H&M has invested in a Swedish start-up called Renewcell, which produces clothes from recycled textiles.Persson told the FT:It will not change us now, but in the future I think it will do a great amount of good for the world, and hopefully also for the company. I believe many of the conventional materials today will be replaced by these sustainable materials with quality and prices that are as good or better.The company has said it wants to use only “recycled or other sustainably sourced materials” by 2030, as a

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