Tuesday , February 19 2019
Home / FT Alphaville / What crowdfunding is really about

What crowdfunding is really about

Imagine you’re a small, fast-growing business. You attract £20m from a single, institutional investor. Suddenly, there’s a public relations crisis. You hire a specialist to deal with the fallout. The institutional investor is concerned, but they don’t really get involved. Their expertise lies in risk and return, not reputation.Now, imagine that the same investor gets thousands of its employees to continuously defend your reputation on social media. Imagine they include it as a condition of the investment, for free. You’ve just imagined crowdfunding.Monzo, the digital bank (which is actually more of a price comparison website), is this week carrying out the largest-ever crowdfunding round for a UK fintech, expecting to raise £20m. Most of the focus on crowdfunding in the UK has focused on

FT Alphaville considers the following as important:

This could be interesting, too:

Scott Sumner writes Just do it.

David Andolfatto writes Is Neo-Fisherism Nuts?

Tyler Cowen writes Monday assorted links

Alex Tabarrok writes Reducing Discrimination with More Information

Imagine you’re a small, fast-growing business. You attract £20m from a single, institutional...

FT Alphaville
FT Alphaville is a free daily news and commentary service giving finance professionals the information they need, when they need it. In a world where market professionals are inundated with information there is a pressing need to edit and filter, and hopefully sow a few ideas along the way. That’s where the FT Alphaville team comes in.

Leave a Reply

Your email address will not be published. Required fields are marked *