Rime of the Modern Water MarketeerWater, water, everywhere… and we’re really trying to create a premium sector.And that effort has been accelerating from an already advanced stage:Well we have some qualified bad news folks. Or at least Bernstein does. They’ve done a taste test with 30 or so people who ranked their ability to discern differences in water before taking that first sip – “~61% of respondents gave some indication of being able to do so.”The results were… mixed:Turning to the results, while Smartwater (manufactured by CocaCola) was able to deliver on tasting “premium” and ranked as the most preferred beverage among the set of samples, Evian (manufactured by Danone) and Fiji (manufactured by Roll Global, and distributed by Dr Pepper Snapple, among others) on the other hand
David Keohane considers the following as important: Uncategorised
This could be interesting, too:
FT Alphaville writes Thought for the weekend
Sujeet Indap writes Should you trust your investment banker to be faithful?
Thomas Hale writes The strange economics of the university strikes
Thomas Hale writes Further reading
Rime of the Modern Water Marketeer