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Beware Amazon’s WFM price cut policy

Amazon’s takeover of Whole Foods looks set to complete on Monday, and the Everything Mega-Monopoly Store has already announced there will be price cuts on everything from avocados and bananas to organic eggs and responsibly farmed salmon.Share prices of competing retail stocks shuddered in response understandably:That’s the Euro Stoxx retail sector.But should they really be that worried?Amazon may be exceptionally accomplished at managing warehouses and logistics, which are seamlessly integrated into an online purchasing experience. But the conglomerate is much less accomplished at dealing with the awkward and annoying reality of real-world customer-facing operations.Nor does Amazon have much experience with the high-end, fussy-as-hell “price is no barrier to us” spectrum of the market.So

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Amazon’s takeover of Whole Foods looks set to complete on Monday, and the Everything...

Izabella Kaminska
Izabella Kaminska joined FT Alphaville in October 2008, which was, perhaps, the best time in the world to become a financial blogger. Before that she worked as a producer at CNBC, a natural gas reporter at Platts and an associate editor of BP’s internal magazine. She has also worked as a reporter on English language business papers in Poland and Azerbaijan and was a Reuters graduate trainee in 2004.

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