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Snap AV: Introducing the Fintech ETF

Summary:
Fintech is a stupid term. Always was and always will be.As we’ve pointed in the past, financial services and banking have never not been technological, hence using “fintech” to describe businesses which are both financial and technological has always been tautological. But fine, we rolled with it. The marketing and PR industry seemed intent on applying the portmanteau to the challenger and disruptor sector.But given that, it seems somewhat absurd for ETF provider Source to be launching a “Fintech ETF” that includes such prominent incumbents as Visa, Mastercard, Amex and Nasdaq.The ETF tracks the KBW Nasdaq Financial Technology Index, which was launched last July. And here’s what qualifies as “fintech” in the minds of the Source/KBW people:Performance to date explains the appeal of

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Fintech is a stupid term. Always was and always will be.

As we’ve pointed in the past, financial services and banking have never not been technological, hence using “fintech” to describe businesses which are both financial and technological has always been tautological. But fine, we rolled with it. The marketing and PR industry seemed intent on applying the portmanteau to the challenger and disruptor sector.

But given that, it seems somewhat absurd for ETF provider Source to be launching a “Fintech ETF” that includes such prominent incumbents as Visa, Mastercard, Amex and Nasdaq.

The ETF tracks the KBW Nasdaq Financial Technology Index, which was launched last July. And here’s what qualifies as “fintech” in the minds of the Source/KBW people:

Snap AV: Introducing the Fintech ETF

Performance to date explains the appeal of marketing the new product, even if it’s mostly a collection of incumbents:

Snap AV: Introducing the Fintech ETF

But hey. Any excuse to thematically bundle a bunch of stocks together. And besides, aren’t ETFs mostly used by hedge funds for shorting anyway? Perhaps whacking a bunch of major incumbents/totally-market-neutral-platforms and info-providers does make some sort of hedging sense?

Still to be determined: Is a fintech ETF which includes mostly financial incumbents better or worse than a Bible ETF which includes companies with business links to ISIS?

Related links:
Why fintech is a marketing story – FT Alphaville
What exactly is in those Bible-based ETFs, anyway? – FT Alphaville

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Izabella Kaminska
Izabella Kaminska joined FT Alphaville in October 2008, which was, perhaps, the best time in the world to become a financial blogger. Before that she worked as a producer at CNBC, a natural gas reporter at Platts and an associate editor of BP’s internal magazine. She has also worked as a reporter on English language business papers in Poland and Azerbaijan and was a Reuters graduate trainee in 2004.

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