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Opening Quote: Imperial Brands hails repeat business

Summary:
Imperial Brands hails repeat business. FT Opening Quote, with commentary by Matthew Vincent, is your early Square Mile briefing. You can sign up for the full newsletter here. Imperial Brands – provider of such exquisite smoking experiences as Gauloises, JPS and Lambert & Butler King Size – may soon have a chance to prove the doubters wrong: by selling non-addictive cigarettes purely for their gorgeous tobacco-ey taste. In July, US regulators announced that they were planning to reduce the level of nicotine in a pack of 20 to ‘non-addictive levels’.Scott Gottlieb, US Food and Drug Administration commissioner said:“Because nicotine lives at the core of both the problem and the solution to the question of addiction, addressing the addictive levels of nicotine in combustible cigarettes must be

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Imperial Brands hails repeat business. FT Opening Quote, with commentary by...

Siona Jenkins
Former Cairene; FT Middle east news editor. Views my own.

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