Royal Mail finds election was not red letter day. FT Opening Quote, with commentary by Matthew Vincent, is your early Square Mile briefing. You can sign up for the full newsletter here. Last year, delivering a 14-page EU referendum booklet to 27 million homes did little for Royal Mail’s business performance – quite the opposite, in fact. By failing to convince the electorate of the folly of Brexit, the privatised postal service was then adversely affected by an immediate drop in commercial marketing activity, as companies cut their spending.And, 12 months on, it seems that delivering mailshots for candidates in the recent general election has been of little help, either. Despite a handy website “Helping you target and plan your electoral campaigns”, Royal Mail has reported an overall fall
Siona Jenkins considers the following as important: Opening Quote, Uncategorised
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Royal Mail finds election was not red letter day. FT Opening Quote, with commentary...