Following up on an earlier post showing Facebook, Instagram, Google, and Twitter show 20% fewer STEM ads to women than men: as Scientific America explains
Women are pricier to reach because they generally make more household purchasing decisions than men do. …
…on Instagram it cost $1.74 to get a woman’s eyeballs on the ad but only 95 cents to get a man’s.
In other words, Clorox is outbidding Vanderbilt for ad space likely to be seen by women because Clorox places a higher value on the ad. However, auctions are efficient, so both men and women end up seeing the highest-value ads. OK, so there is no "disparate treatment" of men and women, but isn’t it illegal to adopt practices that have a "disparate impact?" My understanding (I am NOT an attorney) is that Federal lawRead More »