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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia’s lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages–such as a home base that often accounts for 30 to 50 percent of their revenues–multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia’s leadership, Winning Across Global Markets reveals the remarkable story of Nokia’s resilience and endurance. Shows how Nokia’s flexibility and focus on its people and local markets drive its distinct global approach.

  • Includes exclusive interviews with Nokia’s senior executives and key partners
  • Provides a roadmap for developing, capturing, and sustaining global advantage

This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today’s ever-changing world.

Author: Dan Steinbock

Edition: 1

Binding: Hardcover

EAN: 9780470339664

Condition: New

Manufacturer: Jossey-Bass

Number of items: 1

Number of pages: 304

Product group: Book

Studio: Jossey-Bass

Publication Date: 2010-04-12

Publisher: Jossey-Bass

Pages: 304

ISBN: 0470339667

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Dan Steinbock
Dan Steinbock (born 1954) is a global economic and policy analyst. He is an internationally recognized expert of the multipolar world and the founder of Difference Group, which “guides clients in the new risk environment" focusing on international business, international relations, investment and risk, and markets across advanced, emerging and developing economies.”